EIKON revitalized the former Gainesville outlet mall into the City’s newest retail destination Market Days at Liberty Crossing.
Liberty Crossing is a destination retail center located at 4321 Interstate 35 in Gainesville, Texas, near the Texas-Oklahoma border. The center hosts Market Days on the fourth Monday of each month. The all-day experience features specialty retail, food trucks, local wineries, craft beer, and music.
This project started with EIKON conducting an investigative report and providing recommendations to rehabilitate the existing outlet mall. EIKON’s report included a conceptual plan for a redesigned Liberty Crossing. This included a review of entrances, site, site signage, anchor suites, exterior details, amenities, along with future finishes and color selections. The entire property underwent an accessibility check and EIKON designed corresponding changes needed to improve accessibility.
This facility includes 315,000 SF of indoor, climate-controlled market space. The two main buildings received new roofs, exterior paint, and repairs. EIKON also optimized the layout inside the buildings to include aisles and designated open vendor spaces. The intent of this layout is so guests can visit multiple vendors without frequently exiting and re-entering suites.
Visitors can park for free in the resealed and restriped parking spaces. There is a spacious gathering area on the east side of the buildings, next to the food truck parking.